Inside the Minds of an Events & PR Duo
Hunting Down the Future Stars of Food
Food Festivals: most people come to eat and chill. We come to work, armed with clipboards, cameras and enough phone storage to prove we’re borderline obsessive. Honestly, between all the food shots and notes, we probably looked like full-on foodie-freaks. But hey, it’s all part of the job.
Our mission? Find the Food Partners that don’t just serve decent food, but have the guts, hustle, and personality to pack our food halls week after week.
More Than Flavor: Choosing the Right Food Partners
Taste matters, sure. But for Mia, our Events Coordinator, she’s watching the whole operation: the setup, how long the queues snake, how well the team handles the rush.
Meanwhile, for me, as a Marketing & PR Coordinator, I’m sizing up the vibe: Is this brand ready for Instagram glory? Got a story or hook that grabs attention before the first bite? And does the passion of the people behind the stall jump out and grab you?
Sampling, people-watching, and note-taking, that’s how we hunt down the Food Partners that aren’t just passing trends, they’re here to stay.
A Day Full of Flavours, Photo Ops, and Plenty of Surprises
Leicester Food Festival delivered on flavour, with food entrepreneurs like Street Dogz, Jamaican Street Food, The English Indian and many, many more. The dim sum was almost too pretty to eat (almost).
Sure, we were working, but also snapping enough photos to fill a small exhibit (as you can see). It’s clear: great flavour deserves great visuals.
The festival wasn’t just about food; it also showcased local artisan traders, and some entertainment to keep the buzz going. All in all, a great spot to connect with passionate Food Partners and witness creativity at its best.
What Caught Our Eye (And Our Appetite)
• Queues that refused to quit, proof that great food makes loyal fans.
• Stunning shots of sizzling grills and menus begging to be Insta’d.
• Genuine chats with chefs spilling their dreams, struggles, and passion.
• Notes scribbled frantically, from “best sauce” to “crowd magnet”
If you’re a food lover, following our hunt means discovering the next big flavour before everyone else. For food entrepreneurs ready to grow and evolve, lets talk. The next big thing might be closer than you think.
Our scouting isn’t just about finding something tasty, it’s about finding brands that light up a room, build connections, and create community. Every Food Partner we meet is a creator, dreamer, and vital part of the vibrant food culture we’re proud to champion.
